Cover Letter Examples for Sales and Marketing Jobs
When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job. Here are a few tips for how to write a strong sales, marketing, or public relations cover letter and what you should include.
Quantify Your Past Achievements
Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value.
Format Your Achievements to Make Them Visually “Pop” on the Page
The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example, qualifications I can bring to the table include:
- Consistently growing YOY sales by 20% each year for the last five years;
- Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
- Designing and launching a dynamic referral program that increased customer referrals by 60%.
Show Employers How You Would Offer an Advantage
Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy. You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job.
Share Details on Skills
Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Here is more information on marketing skills, and here you'll find relevant skills for people in sales positions.
But aim to discuss your skills in the context of previous achievements — rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.
Make It Easy to Read
Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.
Personalize Your Cover Letter
You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers. Make sure your pitch in the cover letter is calibrated to your audience — write a letter that targets the company and its needs.
Review the examples of sales and marketing related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best qualified candidate.
Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.
Cover Letter Examples for Sales, Marketing, and Public Relations Jobs
Entry Level Marketing Cover Letter Sample
Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume.
The following is a sample cover letter for an entry level marketing position. Use this example as a guide and makes adjustments based on your qualifications to fit the position you are applying to.
Tips for Writing a Marketing Cover Letter
- Include related experience: In the body of your letter, include any experiences that are related to the job you’re applying for. Even if you have never had a marketing job, include experiences where you demonstrated skills and abilities required for the job.
- Use specific examples: You want your cover letter to expand upon your resume. One way to make your cover letter stand out is to provide specific examples of times you demonstrated skills or qualities needed for the job. Examples prove that you have what it takes to do the job well.
- Use keywords: Look for keywords in the job description – words that emphasize the skills or qualities needed for the job. Include some of these keywords in your cover letter.
- Begin with a sample or template: A cover letter sample or template can help you decide what information to include, and how to format your cover letter. However, when you use a sample or template, be sure to change the information to fit the job you are applying for.
- Use business letter format: Use the official business letter format when writing your letter. You want this letter to be professional.
- Edit, edit, edit: Be sure to thoroughly proofread your cover letter. You want your letter to be polished and professional so that you make a strong first impression.
Cover Letter Example - Entry Level Marketing
City, State, Zip Code
Cell Phone Number
City, State, Zip Code
Dear Mr./Ms. LastName,
I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.
During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in their goal to promote sculpture.
As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies who publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.
I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.
Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.
Your Signature (written letter)
Sending an Email Cover Letter
If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:
Subject: Marketing Position - Your Name
Include your contact information in your email signature, and don't list the employer contact information.